Library in Place branding illustration: a couch with a houseplant next to it and
a cat hiding under a blanket in front of the couch.
Plan in Place branding illustration: a desk with computer and desk chair with a
house plant next to it and a cat sitting on the keyboard.
COVID-19 Archive branding illustration: polaroid images of the
Library in Place cat and Plan in Place cat with a caption that says
(not) getting work done
Curbside
Pickup branding illustration: the cat riding in a car
Curbside Pickup Cat branding illustration: cat popping out of a paper bag that has an
image of a car on it that says curbside pickup. width=
Purr-fect Match branding illustration: cat sleeping on a bookshelf next to books. width=
Library reopening branding illustration: cat sitting on a desk next to computers with bookshelves in the background. width=

COVID-19 Program Branding

With the Mill Valley Public Library building closed due to COVID-19 and community members sheltering in place, the library sought to continue to provide and advertise their resources that patrons would be able to access from home. All branding was created in Adobe Illustrator.

Library in Place: Now, Tonight, Whenever...
A one-stop shop for all online resources available to patrons.

Plan in Place: Get It Done. Chill
A one-stop shop for online resources specifically related to planning for the future in the new COVID-19 reality with job seeking resources, direct monetary assistance and more.

COVID-19 Archive: Capture Your Experience
An ongoing project by the library's Lucretia Little History Room to collect local residents' COVID-19 and shelter in place experiences to preserve them for the future.

Curbside Pickup
The Mill Valley Public Library was eventually able to open for Curbside Pickup where patrons could put books and other material on hold and pick them up in front of the library.

Purr-fect Match: Book Bundles for Adults
A program launched to coincide with Curbside Pickup where librarians would pick out a selection of curated books for patrons.

Library Open
Eventually, the library was able to reopen and slowly increase hours of operation.


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